Inaugurated in 1997, Singapore Chinese Orchestra (SCO), comprising of 78 musicians, is Singapore’s only professional Chinese orchestra as well as a flagship local arts group.
With close to 20 years of working relations, Nest took on the Creative Conceptualization for SCO’s Fundraising Gala Dinner and Concert 2015.
The sheng is a Chinese mouth-blown instrument consisting of vertical pipes. Drawing inspiration from the instrument itself, we developed a key visual that featured the top view of the instrument. Under the instrumental theme of sheng, Nest also designed the Invitation Card, Thank You Card as well as Event Backdrop.
We applied die-cut techniques to certain circles on the key visual, thus allowing the overall concept to be livelier.