CityLink Mall is a subterranean retail mall that houses over 50 shops including many international labels, popular fashion and lifestyle brands, and eateries. In Singapore’s highly competitive urban shopping scene, CityLink Mall gains market share through strategic advertising to gain visibility in the media.
Nest created a powerfully effective concept for the year’s campaign. Through the concept, tactical promotion ads and collaterals were created for the individual seasonal promotions throughout the year. Bespoke photography makes a bold fashion statement and promotes CityLink Mall as a retail stop for the modern and fashion conscious.